Here is a detailed discussion about Glorious_Jewels of advertising marketing
Below is an image of your Facebook and Instagram account reach
I see there are some issues with your Facebook pixel setup but I can't change anything in your business manager for not giving me admin access and I am not able to solve your issues.
Facebook pixel setup and custom conversion setup a key role in increasing the results of ads so to increase the results of your ads you need to link to Business Manager through Facebook pixel set up on your website but we noticed that no pixel code is added to your website. So Facebook did not get a good idea about your product, so the advertising results could not give good. If you want to know more about Facebook pixel power, watch the video below
There are also mistakes in the ad setup, such as the ad content is not created in different sizes for different placement, so Facebook took money from you but could not give good results.
I have created an advertising plan considering all the details of your advertisement. I hope you will get good results if you follow the advertising plan given by me.
When running a Facebook campaign, it’s very important to manage it daily. The biggest mistake advertisers make is that they don’t micro manage their fb ads. When you’re spending money on Facebook ads, you simply can’t afford to not check your fb adverts every day because Facebook will spend your budget, regardless of whether your Facebook campaign is bringing you the results you want or not. But the tricky part, is knowing what to do first, and what to do last. In other words, how to effectively prioritise your Facebook ads daily management. The first task you should perform on a daily basis is checking your Facebook campaign statistics. During this time is when you decide what to turn off, what to scale and what to leave as it is. In order to decide how to interpret your Facebook campaign statistics, you will need to know your success metrics. Once you know your success metric for your Facebook campaign or multiple campaigns, the next step is to turn off underperforming ads or underperforming Facebook ad sets. Then, look at the Facebook ad sets that are getting you leads for less than $5, and increase your budget by 50% every 3 to 5 days ideally. You don’t want to increase your budget by too much and too fast, because if you do, Facebook has too much money to spend too fast and won’t optimize your fb adverts on your behalf. Instead, Facebook will focus on spending your budget as much as possible and as fast as possible. If there are Facebook ad sets that are getting you leads at $5, which is the maximum you’re willing to spend, then leave them as they are. Don’t turn them off and don’t increase the budget. Once you’ve looked at your Facebook campaign stats and turned off what needed to be turned off and scaled what needed to be scaled, the third step is to build new Facebook ads, new Facebook ad sets or a new Facebook campaign. If you turned off an ad set, then you might want to create a new one to test new targeting. Alternatively, if certain fb adverts worked well, you might want to create more similar fb ads. Then, the fourth phase of your day when advertising on Facebook should be focused on researching a new Facebook target audience. You can start by creating a Facebook target audience similar to the ones that are converting well. You can also research new interests, things your Facebook target audience might be interested in. You can also look at “audience insights” to gain more information about your Facebook target audience and fine tune your targeting accordingly, or you might want to create Facebook lookalike audiences from the ones that are performing well. During the Facebook ad targeting research phase of the day, you can also perform searches on Google to see whether there are blogs, forums, publications, experts etc… in your niche so you can target their audiences. Amazon is also a great place to find books and authors for Facebook ad targeting. Make sure when creating Facebook ad targeting audiences that your Facebook audience size is not less than 500,000 people (unless of course it’s a retargeting audience or you’re advertising a local business), and make sure your Facebook audience doesn’t exceed 30 million people. Then, the fifth phase should be about creating visuals for your fb ads for testing and to combat ad fatigue. Since creating visuals such as images, videos and slideshows can be quite time consuming, spending a bit of time each day on creating visuals or briefing your graphic designer to create certain visuals, is time well spent. Lastly, the last phase should be focused on educating yourself about Facebook advertising. Since Facebook is always changing and evolving, spend time reading Facebook ad related news or subscribing to Facebook advertising newsletters and podcasts. You might also want to join forums and read some of the conversations happening around Facebook ads and potentially join some of these conversations.
Thanks and regards
Parvez
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